• "Yummy" is a song by Canadian singer Justin Bieber. It was released on January 3, 2020, along with a lyric video through Def Jam Recordings as the lead single from his upcoming fifth studio album.
• The song is Bieber's first solo single to be released in three years. Bieber notably joined the video-sharing social networking service TikTok on the day of the song's release.
• During an Instagram live session, Bieber asked his fans to stream and buy "Yummy" on iTunes, and made a post titled "How to Get 'Yummy' to #1", detailing instructions to help the song hit number one on the chart. Those instructions included buying the song multiple times on Bieber's website and iTunes, creating a Spotify playlist consisting only of "Yummy" and streaming it on repeat at low volume, and having fans outside the US download a VPN app, and set it to the US to inflate Bieber's US streams that contribute to the chart.
• In the United States, "Yummy" debuted at number two on the Billboard Hot 100 chart, blocked from the top spot by Roddy Ricch's
"The Box", becoming Bieber's second consecutive single as a lead artist to debut at the second spot, following "I Don't Care", which was blocked from the top set by "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus.
Jan. 3, 2020
Justin Bieber, Ashley Boyd, Daniel Hackett, Jason "Poo Bear" Boyd, Leon Hlabathi, Sasha Sitora, Noah Sammak