This is not a song, it's a manifesto Video (MV)

Amidst all the noise and haste
Surrounded by hordes of distractions
And our fleeting attention spans
A call to action to all those who reject immediacy
And the content-ification of music
We must cultivate and embrace
Embrace the fact that the power of music lies in the whole of its duration
And not solely in the 15 or less seconds spooned into our mouths
Like a medicine we are supposed to take
Embrace slow listening as an art form
Resist by letting yourself be immersed in the craft of an artist
Cultivate presence in your listening
And avoid using music, just as background noise
Like a palliative for the fast pace of your life
Music can be a cure
Use it right
Savour
Every
Second
Of someone's
Thoughts
Feelings
And creativity
Demand quality over quantity
Avoid the swarms of music-for-playlists makers
The next pure jewel sounding on your ear
Does not scream for attention
So again, listen consciously and intently
Seek and foster Connection
Artists are humans, not algorithms
And their art is not content
Artists are creating somethingness out of nothingness
The Universal Will to Become drives their minds
And hearts to make music that colours our world
Engage with their work and help others get to know it too
We must resist the fast-food-ization of music
We must become perceptive and attentive in our listening
Long live the slow contemplation
And the conscious enjoyment of all things
Long live the slow contemplation
And the conscious enjoyment of all things
Long live the slow contemplation
And the conscious enjoyment of all things