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Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a Mexican singer. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music.

After achieving moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA.

He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R. Conriquez entering the Billboard Global 200.

Pluma is considered to be a major contributor to the revival of corridos. With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.
Birth Name: Hassan Emilio Kabande Laija
Born: June 15th, 1999 (age 25)
From: Zapopan, Jalisco, Mexico
Genre(s): Regional Mexican, corridos tumbados, corridos bélicos, ballads, Latin urban, reggaeton, Latin trap
Instrument(s): Vocals
Occupation(s): Singer, musician
Active From: 2020–present
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